HOW IT ALL BEGAN
You know that feeling when you’re doing everything you’re supposed to do, but something just doesn’t feel right? That was me.
No matter what job I had, I could never shake the sense that I was living someone else’s life, constantly asking myself, "Is this really it?"
I’d get up every morning, head into a day that drained me, and go to bed at night feeling like I had achieved absolutely nothing. I wasn’t just exhausted—I was unfulfilled.
I looked around at my friends and family, wondering why they seemed happy with their lives, while I couldn’t settle. Was something wrong with me? Why couldn’t I be content like them?
But deep down, I knew I wanted more. I craved freedom—the freedom to spend my time how I chose, the freedom to travel when I wanted, and the financial freedom to live life on my own terms.
At 25, I took a leap that scared me—and everyone around me. I launched my first business, an ecommerce website selling wedding stationery. To my family and friends, it seemed like I’d lost my mind. "You’ve got a good job, why not just be happy and settle down?" they’d say. But I wasn’t built to settle—I was built to create, to dream, and to live life unapologetically on my own terms.
But it wasn’t all smooth sailing. In 2009, I lost everything. After the housing crash, my relationship ended, and in one brutal day, I lost my home, my car, and my business. That was my rock bottom.
But here’s the thing—rock bottom isn’t the end. It’s a foundation to rebuild. It took time to pick myself up, but I did. I wasn’t done yet. I refused to give up on my dream of freedom.
From there, I pivoted. I started hand making wedding jewellery, opened a boutique in a beautiful converted chapel, launched a wedding blog, and eventually built my own wedding and events company. I turned it into a thriving 7-figure business, and it felt incredible.
But there’s something no one tells you—success without freedom isn’t true success. I found myself working 90 hours a week, carrying enormous responsibility with little support. I had the business, but I still didn’t have the time or the life I envisioned.
My health took a toll, and I knew something had to change. So, I made one of the hardest decisions of my life—I sold the business and set out, once again, in search of the life I truly wanted.
And that's when my mission to help others began...
In 2019, I set up Gina Trick Coaching with one mission: to help business owners fast-track their growth by avoiding the mistakes I made. Through this journey, I realised my calling was more than just coaching. I wasn’t here to simply ask questions and expect my clients to have all the answers. I was here to guide them—to work side by side, crafting strategies that aligned with their goals, values, and lifestyle.
In 2023, I rebranded as Gina Trick Strategist and Mentor because, let’s be honest, that’s what I do best. I walk with you through your challenges and triumphs, helping you navigate your business with clarity and confidence. And in early 2024, I became a Certified Business Strategist—a milestone that reflected my deep commitment to helping others succeed.
After 18 years, four successful businesses, and countless lessons learned, I’ve discovered that success isn’t just about the numbers. It’s about belief. It’s about knowing who you are, what you want, and chasing your dreams relentlessly. I help entrepreneurs not only build thriving businesses but also create a life that makes them excited to jump out of bed every morning.
If you’re just starting out, or if you’ve hit a wall and need that next-level breakthrough, I’m here to help.
Let’s talk about the freedom, financial success, and joy you deserve. You’ve got this—and I’ve got your back.
A LITTLE ABOUT ME
I'm currently studying ethical AI use — because personal growth never stops.
I live in Newcastle upon Tyne (UK) with my husband, Graham, and our fur baby, Pickle.
You'll often find me singing loudly in my car!
I’m always reading two books at once and go through about 50-60 books a year. I can’t get enough!
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