You're doing the work. So why isn't your business growing consistently?
You're showing up. Marketing. Selling. Trying different strategies. Investing in your business. But you're still not getting the results you know you're capable of.
Income is inconsistent. The enquiries aren't coming often enough. An offer isn't selling the way you expected. You're working hard, but the results aren't matching the effort.
So you look for the answer.
Post more. Change your offer. Build a funnel. Raise your prices. Launch differently. Try another platform.
Any one of those things could be the right answer, but first, you need to know what problem you're actually trying to solve.
That's where I come in.
The thing that looks broken isn't always the thing that is broken.
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Inconsistent income
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Marketing that isn't converting
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An offer that isn't selling
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Content that gets engagement but not enquiries
Think of them as warning lights.
They're telling you something is happening. But they don't necessarily tell you why.
And when you're inside your business every day, it can be incredibly difficult to step back far enough to see what's really going on.
That's when you can end up trying to fix the symptom without understanding what's actually causing it.
Before we decide what to change, we diagnose what's actually happening.
Diagnose before you prescribe.
I don't start with the solution. I start with the business.
What's working? What isn't? What are the numbers telling us? Where are the opportunities? What's getting in the way? And what are you actually trying to achieve?
Then we decide what happens next.
Maybe you need more visibility. Maybe the offer needs changing.
Maybe it's pricing, positioning, conversion, sales or the commercial model underneath it all.
Maybe you need a completely different strategy.
Or maybe the thing you've been worrying about doesn't need touching at all.
We don't assume. We diagnose. Then we decide.
Every strategy can work. But not for everyone.
The right strategy needs to make commercial sense. But it also needs to make sense for you.
I look at three things: Data + Logic + Fit.
What is the evidence telling us? Does the decision make commercial sense? And does it fit your strengths, capacity, goals, values, the way you work and the kind of business you actually want to build?
Because a strategy that works brilliantly for someone else can still be completely wrong for you.
And fit doesn't mean comfortable. Sometimes the right decision will stretch you, challenge you or require you to do something differently.
It just means we're choosing a strategy that makes sense for your business and the person who has to actually deliver it.
How can I help?
Different businesses need different levels of strategic support. So whether you need to understand what's going wrong, want dedicated time to sort something out, or want ongoing strategic support as your business grows, there's a way we can work together.
THE BUSINESS DIAGNOSTIC
Something isn't working, but you're not sure why.
A focused 90-minute session to identify what's actually stopping your business from growing and what needs your attention next.
90 minutes | £347
THE STRATEGIC EFFECT™
You want advice about your business, not generic business advice.
Ongoing, personalised strategic support for the questions, decisions and problems that come up as you grow your business.
£99/month | 6-month minimum
THE BUSINESS BREAKTHROUGH
Something isn't quite working and you want to fix it, fast.
A dedicated strategy day to get to the bottom of what's going on, build the strategy and start putting it into action.
Full strategy day + 4 weeks of support | £1,497
THE STRATEGIC ADVISORY™
You can run your business. You just don't want to make every important decision on your own.
A six-month private strategic partnership with me closely involved in the ongoing development of your business.
Six months | £5,997
A LITTLE ABOUT ME
I'M GINA.
A CPD Certified Business Strategist, and I've spent 21 years actually running businesses.
I've started them. Grown them. Lost one. Started again. And eventually built a wedding and events company that turned over seven figures.
And then I burned out.
I didn't burn out because things went wrong. I burned out because they went right.
I'd built a successful business. I'd also built one that required 90-hour weeks to keep running.
It taught me that successful and sustainable are two very different things, and completely changed the way I think about business.
These days, I help online service-based business owners make better strategic decisions and build thriving, profitable businesses that make good money without consuming their life.
There's quite a bit more to that story...
STRATEGY SHOULD CHANGE WHAT HAPPENS NEXT.
Not just give you something else to read.
[ CLIENT RESULT ]
Gina was so helpful when I felt things were not going the right way.
She gave me steps to save time without making me feel I needed to do more. She listened and made sure the advice fitted me.
Kirsteen Chassels
[ CLIENT RESULT ]
My session with Gina was the best time I've spent on my business in months. She helped me tailor a schedule that would work for me no matter what energy or life events happen.
Since then I've had so much more time and energy for projects.
Kate Daily
[ CLIENT RESULT ]
I feel clearer about what I'm doing and where I'm going next. Most importantly the plan fits me and my values and ethos and life.
You've given me a clear way forward that feels manageable and I feel excited about what's to come.
Liz Evans
You don't have to keep guessing what your business needs next.
If you're working hard but not getting the results you want, let's find out why.
Then we can decide what needs fixing, changing, building, improving or leaving exactly as it is.
