Everyone's selling you solutions.
Nobody's diagnosing the actual problem.
You're doing the work. You're showing up. Marketing. Selling. Trying different strategies. Using AI. Investing in your business.
But you're still not getting the results you know you're capable of.
Income is inconsistent. The enquiries aren't coming often enough. An offer isn't selling the way you expected. You're working hard, but the results aren't matching the effort.
And every time you look for an answer, you find another solution.
Post more. Change your offer. Build a funnel. Raise your prices. Launch differently. Try another platform.
Any one of those things could be the right answer.
But first, you need to know what problem you're actually trying to solve.
That's where I come in.
The thing that looks broken isn't always the thing that is broken.
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Inconsistent income
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Marketing that isn't converting
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An offer that isn't selling
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Content that gets engagement but not enquiries
Think of them as warning lights.
They're telling you something is happening. But they don't necessarily tell you why.
And when you're inside your business every day, it can be incredibly difficult to step back far enough to see what's really going on.
That's when you end up fixing the thing that looks broken instead of finding the fault underneath it.
Before we decide what to change, we diagnose what's actually happening.
Diagnose before you prescribe.
I don't start with the solution. I start with the business.
What's working? What isn't? What are the numbers telling us? Where are the opportunities? What's getting in the way? What are you actually trying to achieve?
Then we decide what happens next.
Maybe you need more visibility. Maybe the offer needs changing.
Maybe it's pricing, positioning, conversion, sales or the commercial model underneath it all.
Maybe you need a completely different strategy.
Or maybe the thing you've been worrying about doesn't need touching.
We don't assume. We diagnose. Then we decide.
Every strategy can work. But not for everyone.
The right strategy doesn't just need to make commercial sense. It needs to make sense for you.
Your strengths. Your capacity. Your goals. Your values. The way you work. And the kind of business you actually want to build.
Because a strategy that works brilliantly for someone else can still be completely wrong for you.
The strategy has to fit the person using it.
AI USED WISELY, NOT WILDLY.
AI can save you hours, help you analyse information, challenge your thinking, explore ideas and turn good decisions into action faster.
But it shouldn't replace your experience, judgement or voice.
I use AI as a strategic tool to support the human behind the business.
Not replace them.
Use AI to help you think better. Not to do your thinking for you.
How can I help?
Different businesses need different levels of strategic support. So whether you need to understand what's going wrong, want to spend a focused day sorting something out, or want ongoing strategic support as your business evolves, there's a way we can work together.
THE BUSINESS DIAGNOSTIC
Something isn't quite working and you can't put your finger on it. Let's get to the bottom of it.
90 minutes | £347
THE STRATEGIC EDIT™
You're working hard. But the results aren't matching the effort.
Personalised, ongoing strategic support to help you work out what needs editing, make better decisions and keep your business moving in the right direction.
Sometimes we'll make a significant change. Sometimes one small edit will make a much bigger difference than expected. And sometimes I'll tell you to leave the bloody thing alone.
Coming soon.
THE BUSINESS BREAKTHROUGH
Something isn't quite working and you want to fix it. Fast.
We'll spend the day getting to the bottom of what's really going on, making the decisions and building the strategy to move it forward.
Full strategy day | £1,997
THE STRATEGIC ADVISORY™
You're the driver. I'm your navigator.
Six months of private, high-touch strategic support with significant access to me as you navigate the decisions, opportunities and challenges that come with growing your business.
It's your business. Your goals. Your decisions.
I'm there to help you navigate.
Six months | £5,997
A LITTLE ABOUT ME
I'M GINA.
I'm a certified Online Business and I've spent more than 20 years actually running businesses.
I've started them. Grown them. Lost one. Started again. And eventually built a wedding and events company that turned over seven figures.
And then I burned out.
I didn't burn out because things went wrong. I burned out because they went right.
I'd built a successful business. I'd also built one that required 90-hour weeks to keep running.
It taught me that successful and sustainable are two very different things, and completely changed the way I think about business.
These days, I help other business owners make smarter strategic decisions so they can build businesses that make great money and work for the human being running them.
There's quite a bit more to that story...
STRATEGY SHOULD CHANGE WHAT HAPPENS NEXT.
Not just give you something else to read.
[ CLIENT RESULT ]
Gina was so helpful when I felt things were not going the right way.
She gave me steps to save time without making me feel I needed to do more. She listened and made sure the advice fitted me.
Kirsteen Chassels
[ CLIENT RESULT ]
My session with Gina was the best time I've spent on my business in months. She helped me tailor a schedule that would work for me no matter what energy or life events happen.
Since then I've had so much more time and energy for projects.
Kate Daily
[ CLIENT RESULT ]
I feel clearer about what I'm doing and where I'm going next. Most importantly the plan fits me and my values and ethos and life.
You've given me a clear way forward that feels manageable and I feel excited about whats to come.
Liz Evans
You don't have to keep guessing what your business needs next.
If you're working hard but not getting the results you want, let's find out why.
Then we can decide what needs fixing, changing, building, improving or leaving exactly as it is.
